As SkinGenesis launches its Safety in the Sun campaign for what is set to be a scorching sporting summer, new stats from Cancer Research UK suggest that more men than ever are dying from the deadliest form of skin cancer.
SkinGenesis offers a free expert skin analysis to everyone, which can show you the level of skin damage you’ve already experienced – it’s really interesting and can be quite surprising at what the naked eye doesn’t see (see images below!).
What the eye sees...
...the sun damage the eye doesn't see!
This summer we will be encouraging people to take more care in the sun and protect themselves with a minimum SPF 30 and suitable clothing.
With the World Cup starting this weekend, more men will forget or overlook the need to be sensible in the sun. By avoiding sunburn and seeking shade at peak times throughout the day, people can dramatically reduce their risk to developing skin cancer later in life.
From 14th June 2010, visitors to our clinics in Leeds, Manchester and Chester will be able to pop in without an appointment for free personalised sun protection advice and for a limited period, a free UV Guardian Wristband, which indicates when you’ve spent enough time in the sun.
Different skin-types have varying tolerances to the sun, meaning that some people burn more quickly than others under the sun’s harmful UV rays.
Tags: skin analysis, skin cancer, summer, summer skin, sun damage, sun protection
Beauty and Your Skin 
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