Lying, cunning adverts con consumers with celebrity ‘beauty’


Friday 27th November 2009

The L’Oreal Elvive shampoo advert, which features Cheryl Cole’s ‘stronger… full of life…got it’s mojo back’ hair, has sparked a bundle of complaints from viewers for being misleading.

Now we all know that advertisers lie on most things, especially beauty adverts. And we also know that in order to reach a Hollywood-perfection look, we would all need countless hours of plastic surgery, a team of live-in stylists/hairdressers/beauticians – the works, oh and we would probably need to win the jackpot on tomorrow’s lottery in order to do this.

No amount of L’Oreal Elvive Full Restore shampoo and conditioner is ever going to make you look like Cheryl Cole’s double. For a start you would need to spend thousands of pounds on natural hair extensions and then there’s the monthly upkeep. However you might have noticed – if you have bionic eyes – the disclaimer on said advert, which, in the tiniest print ever states, ‘styled with some natural hair extensions’ and it stays up for about two seconds!

You can read about other misleading adverts, such as Rimmel’s Sophie Ellis Bextor mascara advert here, as well as Guardian journalist Daisy Goodwin’s take on it.

In the meantime, for a more natural way of getting the celebrity look, why not look at having semi-permanent make-up to give you luscious lashes with minimal effort, or how about some professional, affordable skin treatments for radiant skin that even the A-listers would be envious of?

One thing’s for sure, we won’t give you any false illusions of what you can expect from our treatments, as we provide a free, honest consultation for all our clients.

Lash enhancement at SkinGenesis, with semi-permanent make-up


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